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"If you want to be the best at what you do, surround yourself with the best in the business"



This was a quote I heard during our very first, very last minute client road show that we were given eight days to pull together, that was shared by the CEO at the time as she presented the company’s internal communication strategy. To this day, we try and live by this ethos.


“If you want to be the best in the business, surround yourself with the best people”.

This was a quote I heard during our very first, very last minute client road show that we were given eight days to pull together, that was shared by the CEO at the time as she presented the company’s internal communication strategy. To this day, we try and live by this ethos.No one can be the best at everything and arrogance is a nasty bug that, if let out its nest, can cause an uncomprehending amount of work ‘bites’ and career irritations that will always end up in frustration and loss.


We have been so fortunate in our business in that we appreciate the values each team member brings to the table. We take inspiration from one another and work together to come up with the best possible solutions. We work as a team, both internally and with our clients. Sure, disagreements happen but it’s having the respect and courage to believe in yourself and your work, that will prove the best recipe for client or campaign success. Your responsibility within that team is to teach others about the advice they come to you requesting. Don’t be precious with your information – if they don’t find it from you, they’ll find it somewhere else. Be the example, share your knowledge, use your resources and always surround yourself with the best teachers. Take the time to mentor others and if necessary, structure an internal programme that can help you do this, whether it be for spreadsheet/document layouts or feature drafting (in our example anyway). Ask questions, challenge answers, play devil’s advocate – regardless of how bullet proof you believe your plan is. Take responsibility and be honest with yourself and focus on identifying areas you think you can improve and look to your peers for suggestions and ideas on how to grow.


“By learning you will teach; by teaching you will learn.” Latin Proverb

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