South Africa may be preparing for lock-down, but the media and internet aren't!
As South Africa 'battens down the hatches' for three weeks of lock-down, what seems like doom and gloom is a unique opportunity for brands.
Seriously?
Yes seriously! People in confinement will need content to consume - whether this be via media sites, influencer storytelling, social activity or broadcast channels. Busy executives will be forced to sit still for a while which is a great (not to mention scarce) opportunity to start asking questions and positioning brands for when the country begins its recovery in a few weeks time.
Even here at Craving Novity - we've been working a new range of Express products over the last few weeks' and have seen this opportunity as the perfect time to launch them. Anything from a Conversation Starter to get the communication ball rolling, right through to targeted thought leadership activity and LinkedIn optimisation.
You can be the glass half full or half empty - if you know us, it's always half full! Passion and positivity is a choice - if you don't have enough of it right now, ask us, we'll share ours!
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