Public Relations

	Sony Ericsson Craving Novity is Sony Ericsson’s PR agency for South Africa. We are responsible for the overall brand PR and publicity we deliver through effective, creative campaigns specifically targeted at each products’ key audiences. Craving Novity is responsible for launching each phone into the respective media outlets through targeted ‘mini’ campaigns developed around each key message.

	TomTom TomTom, the world’s leading provider of navigation solutions and digital maps, commissioned Craving Novity to do its corporate, profile, brand and product PR. Together with the local TomTom team and Retail Marketing team, we have collectively grown market share from 4% in September 2008 to 51% in May 09.

	Logitech Logitech an international leader in computer peripherals, has commissioned Craving Novity as the local PR agency for all profile, corporate, brand, campaign and product PR and to help move Logitech from a traditional consumer technology space into a consumer lifestyle space.

	SterKinekor Entertainment Craving Novity has been appointed as Ster Kinekor’s PR agency handling all profile, product and brand PR for Playstation hardware and software as well as Independent DVD titles. Craving Novity is responsible for generating awareness across traditional media platforms as well as breaking new barriers through creative, tactical, engaging PR executions.

	Jeep Craving Novity is the retained PR agency for JEEP merchandise which includes JEEP eyewear, shoes, watches and JEEP baby. Craving Novity actively handle all new and current JEEP merchandise product placements across the relevant media channels.

	Feed Our Nation Craving Novity is Feed Our Nations PR Agency on a Pro Bono basis. We are responsible for the overall brand PR and publicity we deliver through effective, creative campaigns specifically targeted at key audiences. Craving Novity is responsible for communication with the respective media through targeted messaging and securing interviews with key media in consumer, broadsheet, trade and broadcast media. Feed Our Nation” a new Starfish Greathearts Foundation initiative has just been launched in conjunction with Zonke Foods PTY (Ltd) to ensure orphaned and vulnerable children in South Africa receive adequate nourishment on a daily basis.

	Mr South Africa Craving Novity worked with Mr South Africa 2008 ZIno Ventura for the duration of his reign. Craving Novity focussed specifically on profile PR with key media in the business, health and fitness and lifestyle sectors to position him as an all round successful individual to support the launch of his new publication.

	Clover Craving Novity handled the Clover/Mr Delivery campaign for the Western Cape. Craving Novity was briefed to create awareness around the ‘milkman is back’ campaign by securing interviews, product promotions and leveraging off opportunities presented to us throughout the campaign.

	Wunderman Craving Novity work on Wunderman’s brand PR by securing interviews in/with key media/media channels, placing objective, opinion lead pieces in key broadsheet, consumer and trade publications. Craving Novity aims to forge relationships with key media journalists positioning Wunderman as a Key Opinion Leader within the Media & Marketing Sectors.

	Sculpture Zone/Hypoxi Craving Novity is Sculpture Zone’s retained PR agency dedicated to the introduction of Hypoxi, a state-of-the-art body sculpting system that has taken the USA and Europe by storm, to the South African market. Craving Novity has developed unique tactics to introduce the Hypoxi system to key representatives within the South African broadcast and print media.

	Results Media Group Craving Novity works with Results Media Group on various publishing deals for International youth brands. Craving Novity is responsible for the launch and brand PR of each title and has developed campaigns to successfully launch each title to the media and consumer market.

	CIB Insurance Solutions Craving Novity is CIB’s retained PR agency handling its trade and consumer corporate communications and handled the re-launch of CIB Insurance Solutions’ Corporate Identity. Craving Novity also actively secure brand awareness through innovative channels with key press.

	SMAC (SMart Audio-Visual Components) SMAC, exclusive distributor of Parrot, Visualogic and Dension products in South Africa, retain Craving Novity as their PR agency handling all new product launches, product placement across all media channels, media relations and promotional placement within relevant press.

	Derek The Bandit/Sound Republic Craving Novity is working on DTB/Sound Republic’s profile PR in key press to support the launch of the Sound Republic website and podcast.

	Spot Craving Novity worked with SPOT on product PR and promotions to support their above the line campaign. Craving Novity actively placed media coverage through media relations and interviews with key personnel.

	Sudler & Hennessy Impilo Craving Novity worked with Sudler & Hennessey, a pharmaceutical communications agency, on the Pfizer brands, Viagra (specifically within the Emerging Markets) and Zithromax and worked with S&HI on various campaign pitches for a variety of other pharmaceutical brands.

	RedCube Agency Craving Novity was involved, on a consultation level, in the launch of the Renault Laguna, Trafic Passenger, Megane, Clio and Modus Moi. Craving Novity was responsible for the co-promotional partners, endorsements, media, and exhibitions to the dealerships as well as end consumers.

	World Wrestling Entertainment/Character License Marketing WWE, an Internationally acclaimed brand loved by many of all ages, race and sex and broadcast in over 100 countries and in over 16 languages Worldwide. Responsibilities held included brand awareness PR, tour publicity, promotional tours and Cause Related/Trade Marketing outside of North America. In South Africa, Craving Novity is working with the local merchandising license holder, Character License Marketing developing brand awareness in the market, initiating and securing PR coverage across all media channel.